Pictured above is the Blackberry 'PASSPORT', Blackberry's new large square phone to be released in September.
The phone which has got everyone talking because of its unusual square shape and huge size is tipped to be Blackberry's flagship.
Infact among the rectangular handsets of Apple, Samsung and HTC, BlackBerry has traditionally struggled to stand out from the crowd with its newest creation.
Over the years, the importance, and domination of blackberry had continued to dwindle with companies like Samsung, Apple and HTC being in the fore front of smart phone sales. As a result Black Berry has continued to reinvent itself in a bid to regain its smartphone market dominance and relevance.
So, in what could the last roll of the dice for the Canadian firm, it has unveiled more details about its first handset to have a square, humongous display.
The BlackBerry Passport has a full HD 4.5-inch square screen, which is said to offer a similar viewing space to a 5-inch phone, but ‘an even better viewing experience’ because of the screen’s width.
The device which was first revealed in June by BlackBerry boss John Chen during the company's quarterly earnings report was previously known as 'project Windermere', and Chen said at the time that Passport will be officially announced at an event in London in September.
Further details have now being unveiled by Matt Young on the Inside BlackBerry blog recently. Young said:
‘Consider how IMAX movies begin with the screens set to a more traditional 16:9 aspect ratio projection for conventional movie trailers, before expanding to their true dimensions.
'The Passport is like the IMAX of productivity, and you don’t have to sacrifice screen real estate, vertically or horizontally.'
Academic research has shown that the optimal number of characters on a line in a book is 66 characters.
Most rectangular smartphones show approximately 40 characters per line, while the BlackBerry Passport is said to show 60 characters.
This makes the Passport ‘the ideal device for reading e-books, viewing documents and browsing the web.’
It also solves the problem of having to switch between landscape and portrait mode when taking a photo or filming a video.
‘We’ve been living in a rectangular world for quite some time and know it’s a great ergonomic design that drives content, media consumption and quick communications,’ continued Young.
The Passport is expected to go on sale in September, and combines a large touchscreen with a physical keyboard. BlackBerry CEO John Chen first revealed the square phone (pictured) during the Canadian company's annual general meeting last month
‘However, the rectangle has become a defacto approach to smartphone design, perhaps limiting innovations.
‘Just as a passport is the universal symbol of mobility and was the inspiration for the size and form factor of this device, your BlackBerry Passport becomes your ticket to open new doors of opportunity.’
It is unclear how comfortable the phone would be to hold, when making a call for example, and BlackBerry has not released any details about the price.
The blog post does, however, position the device more towards businesses than consumers.
For example, it states architects and mortgage brokers could use it to look at full designs and schematics on the go. While medical staff could view X-rays and medical documents in the office with a patient
Young concluded: ‘The BlackBerry Passport will take you to new places on the best business trip you’ve ever had. We want you to imagine the possibilities.’
Also according to BlackBerry the 'passport' will give users a 'keyboard like experience' making it easier and faster to type than any other Black berry ever made.
The passport's full specifications is yet to be released but if the camera will be as good as 13mp envisaged by geeks, It will definitely make a would of difference to consumers who are more interested in taking pictures than anything else as the large screen size already gives the phone an edge where pictures and videos are concerned.
The phone's internal storage memory is envisaged to be 32gig...which is more than enough media for the average smartphone user.